Mythic Grill
BRANDING
The Challenge
The objective of this project was to rebrand Mythic Grill, a well-known Greek restaurant in London.
My goals included conducting thorough research on the restaurant, designing a new logo that reflects its identity, establishing brand colours and typography, developing stationery and business cards, designing a brand book and a food truck, and creating a new menu design.
The Process
Once the logo was finalized, developing the other assets came together smoothly. I chose a royal blue hue and a golden yellow. These colours complement each other, and nods at the blue colour that is known in Greek culture. For the letterhead, I kept the design simple and balanced, while the envelope featured the logo with its wings cleverly enclosing the recipient's address.
For the food truck, I continued the hand-drawn aesthetic, creating a series of illustrations. I opted for a monochromatic look to make the truck stand out among the other colorful food trucks.
To provide a visual contrast to the food truck, I emphasized the yellow hue in the menu design. Consistency was key, so I incorporated the same illustrations used on the truck into the menu, ensuring a cohesive look across all assets.
Mediums used: Adobe Illustrator, Photoshop, & Indesign